- Through visualization, it outlines the distribution of user characteristics and behavioral characteristics of the population
- It can obtain the portrait information of user group in multi-dimensional and three-dimensional, and realize the portrait analysis of user group
Have You Ever Encountered These Problems?
Lack of domain-wide data
single data source, not comprehensive and three-dimensional data, lack of public domain data
Difficulty in label production
fragmented data sources make governance difficult and prevent high-quality label modeling efforts
High cost of traffic
In the context of disappearing traffic dividend, the cost of traffic is getting higher and higher, and enterprises want to obtain higher ROI
User portraits are difficult
inaccurate crowd selection in marketing placement and operational growth, which directly leads to unstable results
Application Scenarios
We use data to help companies build user portraits and tagging systems to help them achieve refined operations and accurate marketing
Tag assets supplement
It is able to fit different business scenarios and further explore the value of data, with multi-dimensional and multi-data sources forming a tagging portrait system to understand your users in all aspects
Refine operation
Insight into new customer characteristics, new user cold start, activity operation stratification, churn warning, user purchase conversion, high potential crowd operation
User Insight
Build a comprehensive, accurate and multi-dimensional user portrait system to provide data support for new user cold start, stock user conversion and lost user recall
What Are the Functions of JPortrait?
Through visualization, it outlines the distribution of user characteristics and behavioral characteristics of the population. Thus, you can get the user group's portrait information in a multi-dimensional and three-dimensional way, and realize the portrait analysis of the user group
- Demographic attributes: basic information describing the objectivity of the user, such as consumption preference, income ability level, consumption level, etc
- Device attributes: basic parameters of users' network terminals, including not limited to terminal type, brand, operator and other attributes
- APP preference: describe users' online behavior, covering travel, games, life, social and other aspects
- Offline behavior: insight into users' visiting preferences in various industries, brands, travel, etc
Through the tagging method to outline user characteristics more comprehensively and three-dimensionally, the tagging system helps companies achieve refined operation and accurate marketing
Why Should You Choose JPortrait?
Flexible and simple
providing a variety of label creation methods, users can realize visual operation in the label production interface and produce the required labels flexibly
Accurate data
stable own data, multi-terminal full-domain data identification, fusion, and hitting, to ensure the trend of data source indicators are accurate and stable
In-depth insight
rich data tags, including basic attributes, device attributes, industry tags, application preferences, statistical tags, all-round portrayal of user interest characteristics
Fast data update
automated data algorithm platform to ensure routine data update and extremely fast response of the interface
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